Virginie Gravier Email Marketing vs. Social Media: Where Should You Focus on Building Customer Loyalty ? Key takeaways Email marketing shows an average ROI of €42 for every €1 invested, far ahead of social media Social media is essential for creating closeness and reaching new audiences, but its organic ... 11 Jun 2026
Virginie Gravier 5 Reasons Why Your Digital Marketing Isn't Converting Key takeaways Visible but poorly targeted digital communication generates neither contacts nor sales The message, the channel, and the timing must align with the actual expectations of your audience T... 9 Jun 2026
Virginie Gravier Internal linking : the most underrated (and most underutilized) SEO tool What to remember Internal linking distributes PageRank across your site — if poorly structured, it buries your best pages. Good linking is primarily about a logic of priorities: not all pages deserve ... 4 Jun 2026
Virginie Gravier AEO : Beyond SEO and GEO, Get Ready for the Era of AI Agents What to remember AEO (Answer Engine Optimization) is the optimisation for autonomous AI agents, not just for search engines or generative AIs. SEO, GEO, and AEO form a cumulative triptych: each layer ... 2 Jun 2026
Virginie Gravier In 2026, what counts as good content ? What to remember Good content in 2026 is useful, signed, lived and multi-format — not just well written. Video is no longer optional: it has become the ultimate trusted format. Being cited and mention... 28 May 2026
Virginie Gravier E-E-A-T: How to Demonstrate It on Your Website What to remember E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is not a direct ranking criterion, but an evaluation framework used by Google's Quality Raters — with real effects ... 26 May 2026
Virginie Gravier Social Media: How to choose the right platform for your business Key takeaways Being present everywhere on social media without a clear strategy is a waste of time and energy Each platform operates on a different logic: audience, format, intention, and buying cycle... 19 May 2026
Virginie Gravier What is a conversion funnel, and why does your website need one? Key takeaways A conversion funnel guides your visitor from the first discovery to the purchase, and then to retention Without a structured funnel, your traffic represents an expense; with a funnel, it... 14 May 2026
Virginie Gravier Does your Google Business Profile page cost you customers? Key takeaways The Google Business Profile is often the first contact between your business and a potential customer An incomplete or poorly configured profile directly harms your local SEO Customer re... 11 May 2026
Virginie Gravier Google Ads vs. Meta Ads : which Platform Should You Choose for Your Business ? What to remember Google Ads targets an existing purchase intention, while Meta Ads generates discovery and creates desire The right lever depends primarily on your sector, your business objective, and... 5 May 2026
Virginie Gravier How to Measure the ROI of Your Digital Marketing Campaigns? (Step-by-Step Guide) Key takeaways ROI (return on investment) is calculated by comparing the revenue generated by a marketing action to its total cost, including the time spent Measuring your digital ROI requires reliable... 30 Apr 2026
Virginie Gravier GEO vs SEO: how to optimise your content to be cited by generative AIs? What to remember GEO (Generative Engine Optimisation) refers to the set of practices aimed at being cited and recommended by generative AIs like ChatGPT, Gemini, or Perplexity. Traditional SEO and GEO... 27 Apr 2026