Virginie Gravier Cookie Consent and CMP: The Little-Known Impact on Your Data and Performance key takeaways Refusing must be as simple as accepting, and pre-ticking non-essential cookies is not valid consent A ‘discreet’ banner at the bottom of the page, which does not require any choice, main... 22 Jul 2026
Virginie Gravier AI Shopping: 6 New Merchant Center Attributes to Help You Prepare Your Catalog Key takeaways Google has added six optional "conversational" attributes to the Merchant Center to help its AIs (AI Mode, Gemini) better understand your product listings. These fields do not affect the... 15 Jul 2026
Virginie Gravier Traffic Down Since May 2026? The Impact of the Google Update Key takeaways The May 2026 Core Update officially concluded on 2 June, after 12 days of deployment Out of nearly 9,000 domains analysed, over 5,000 gained visibility and 3,800 lost it: this is not a w... 8 Jul 2026
Virginie Gravier SEO in the Age of GEO While some bet everything on GEO, others build a lasting advantage. The difference lies not in technology, but in method. This 11-page analysis scrutinises the real developments in generative search a... 2 Jul 2026
Virginie Gravier SEO and AI: The Top 5 Tools for Tracking Your Visibility in 2026 What to remember Monitoring only your position on Google is no longer enough : visibility also depends on the responses from AIs like ChatGPT, Perplexity, or AI Overviews. The best SEO suites now comb... 30 Jun 2026
Virginie Gravier Local SEO: How to Get Found in Your Catchment Area What to remember Local SEO encompasses the techniques that allow a business to appear in geolocated searches and on Google Maps Google ranks local results based on three criteria: relevance, distance,... 25 Jun 2026
Virginie Gravier Backlinking: The SEO Authority Strategy That Also Boosts Your AI Visibility Key takeaways The netlinking involves obtaining quality inbound links from other sites to strengthen your site's authority in the eyes of Google A micro-enterprise or a small to medium-sized enterpris... 23 Jun 2026
Virginie Gravier Tracking and Attribution: Why Your GA4 Data Is Misleading You (and How to Fix It) Key takeaways GA4 is a powerful tool, but if misconfigured, it produces inaccurate data that skews all your marketing decisions Inflated "direct" traffic, "(not set)" values, and "unassigned" traffic ... 18 Jun 2026
Virginie Gravier ChatGPT Ads: Conversational Advertising Is Changing the Rules of Customer Acquisition Key takeaways OpenAI has just launched its self-service Ads Manager , opening advertising on ChatGPT to all advertisers, with a CPC model Ads appear in the form of "Sponsored Suggestions" , contextual... 16 Jun 2026
Virginie Gravier Email Marketing vs. Social Media: Where Should You Focus on Building Customer Loyalty ? Key takeaways Email marketing shows an average ROI of €42 for every €1 invested, far ahead of social media Social media is essential for creating closeness and reaching new audiences, but its organic ... 11 Jun 2026
Virginie Gravier 5 Reasons Why Your Digital Marketing Isn't Converting Key takeaways Visible but poorly targeted digital communication generates neither contacts nor sales The message, the channel, and the timing must align with the actual expectations of your audience T... 9 Jun 2026
Virginie Gravier Internal linking : the most underrated (and most underutilized) SEO tool What to remember Internal linking distributes PageRank across your site — if poorly structured, it buries your best pages. Good linking is primarily about a logic of priorities: not all pages deserve ... 4 Jun 2026