SEA Audit

Understand what your campaigns really generate before investing more

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What is the purpose of the SEA audit ?

The SEA audit allows you to take a step back from your advertising campaigns.

Many advertisers invest in Google Ads without always knowing what really works, what is too expensive or what couldbe optimised. The results are there, but difficult to interpret, and decisions are often made based on intuition.

The SEA audit provides a clear and structured view of your campaignsto know if your advertising investments truly serve your objectives.

What we concretely analyse

As part of this SEA audit, we analyse the key elements that impact the performance of your campaigns:

The structure of the campaigns and their consistency with your objectives
The keywords, queries and intentions that are truly targeted
The ads and their ability to generate qualified clicks
The costs, the performances and the optimisation levers possible

The objective is not to call everything into question, but to identify precisely what works, what hinders profitability and what needs to be adjusted.

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What this audit brings you

This SEA audit allows you to :

Clearly understand the actual performance of your campaigns
Identify the sources of unnecessary expenses or poorly managed
Prioritise the actions to take to improve profitability
Decide calmly on the next steps for your advertising investments

You leave with a clear, decision-oriented vision, not just a simple technical assessment.

Is this audit right for you?

This audit is relevant if :

You are already investing in SEA without clear visibility on the results
Your costs are increasing without notable improvement in performance performances
You are hesitant to increase your budgets without knowing if it is relevant
You want to start afresh on solid foundations before optimising or activating further

"We had been investing in SEA for a long time, without really knowing what was working. The audit allowed us to clearly identify the bottlenecks and optimisation levers, without starting from scratch."

Thomas R.
Marketing Manager – B2B SME

"The SEA audit was very enlightening. We finally understood where the budget was going, what was actually performing, and what needed to be adjusted. The recommendations were clear and actionable."

Sophie L.
Communications Director – B2B Company

And then?

The SEA audit is a decision-making step.

It can lead to a one-off optimisation, a takeover of the campaigns or support for activation and management, depending on the identified priorities and your business objectives., selon les priorités identifiées et vos objectifs business.

Our other SEA services

Social Ads

Google Ads (SEA)

Frequently asked questions about the SEA audit

Our answers to the most frequently asked questions

Does my SEA audit include an analysis of return on investment ?

Yes. The aim is to understand precisely what your campaigns are yielding : cost per lead, cost of acquisition, conversion rate, and actual profitability.

Should I stop my campaigns during the audit ?

No. The audit is conducted alongside your active campaigns.
It allows you to analyse existing data without interrupting your acquisition.

Do you check the quality of tracking and conversions ?

Absolutely.

A SEA audit includes checking conversion tracking (tags, events, CRM feedback).Without reliable tracking, it is impossible to manage the actual profitability of the campaigns.

Do you analyse bidding strategies and automation?

Yes.

The audit evaluates the bidding strategies used (manual or automated), their consistency with business objectives, and their actual impact on acquisition cost.

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