Generate more registrations, increase the visibility of your events, and maximise your profitability with a performance-oriented digital strategy.
We support organisers of trade shows, conferences, professional events, and event agencies in structuring their digital acquisition.
of internet users consult online reviews before attending a major event
of registrations for a trade show are now initiated online
of visitors use their mobile to find information and book their participation
A sector driven by key dates and specific objectives.
The success of an event is determined in a few weeks or months.
Difficulty in expanding the audience beyond historical contacts.
Attract a qualified audience while appealing to partners and sponsors.
Increase in the number of trade fairs and events on similar themes.
Little visibility on the cost per registration or per exhibitor.
Objective : to reach the right audience at the right time
Event SEO
Targeted Google Ads campaigns
Social Ads (LinkedIn, Meta depending on target audience)
Content strategy & teasing
Objective : to convert the audience into participants
Dedicated landing pages for each event
Optimisation of the registration process
Differentiating arguments
Objective : to optimise your acquisition cost
Tracking registrations
Cost analysis per participant
Real-time campaign tracking
Language training organisation – Nantes
The founder of CoachLangue created her site herself.
The offer was clear and qualitative, but the site lacked visibility.
Main problem: it did not appear in local searches aroundNantes and its surroundings, while her clientele is predominantly local.
Objective: to improve organic search ranking and strengthen local presence on Google.
1/ SEO review of the existing site
Nous avons commencé par un audit complet du contenu :
Correction des erreurs de balisage
Ajout des balises manquantes (Hn, meta descriptions…)
Optimisation des contenus existants
Renforcement de la cohérence sémantique
Objectif : poser des bases techniques solides
2/ Travail sur la visibilité locale
3/ Renforcement de l’autorité du site
Après un accompagnement structuré sur 6 mois, un site désormais visible localement et soutenu par une stratégie SEO durable.
We optimise your actions within short, strategic timeframes.
Each registration is tracked and analysed.
We precisely target the desired profiles.
We adjust campaigns in real time up to the big day.
Let's review your acquisition strategy and registration goals.
Ideally between 3 and 6 months before the date, with a gradual intensification of campaigns as the event approaches.
By optimising targeting, the landing page, and the registration process, while adjusting campaigns in real time.
It depends on the target. Active searches are captured via Google, while LinkedIn or Meta allow reaching specific audiences.
By analysing the cost per registration, the revenue generated (ticket sales, exhibitors, sponsors), and the overall ROI of the operation.