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Digital performance for e-commerce businesses 


Generate more revenue, improve your profitability, and drive your growth with a ROI-focused digital strategy.


We support ambitious e-commerce businesses in fully optimising their acquisition, conversion and overall performance.

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Key figures – E-commerce

 source Fevad

+ 8/10

French people shop online

3.25 billion

online transactions in 2025

+ 10%

growth in 2025

Your digital challenges in E-commerce

E-commerce is an ultra-competitive environment where profitability is determined by the details.

Rising acquisition costs

Advertising competition is increasing and margins are shrinking.

Improvement needed in the conversion funnel

High traffic but insufficient conversion rate.

Dependence on Ads

A heavy reliance on paid campaigns undermines revenue stability.

Lack of precise management

Difficulty in measuring actual profitability by channel or product.

Underutilised customer loyalty

Little marketing automation and low repeat business.

Our method for accelerating your e-commerce growth

​


1 Profitable acquisition

Objective : to generate qualified traffic at the most optimised cost possible


2 Conversion optimisation

Objective : to convert more visitors into buyers

  • UX & CRO Audit


  • Product sheet optimisation


  • Landing page structuring


  •  A/B testing


  • Upsell & cross-sell strategy

3 Management & profitability

Objective : make data-driven decisions

  • Advanced tracking (GA4, server-side if necessary)


  • Customised dashboard 


  • Actual ROAS analysis


  • Continuous campaign optimisation


  • Margin & performance analysis by product

Client case: BatteriePower

Improve Google Ads profitability to offset the increase in CPC

Context & objectives


We understand that the initial setup can be daunting, especially if you are new to our platform, which is why we have designed a step-by-step guide to assist you through all phases, so you can get started quickly.


Initial situation

With the decline in SEO traffic over the past year, BatteriePower was spending more and more on Google Ads to maintain its revenue.

The situation was no longer sustainable, as the site had entered a vicious cycle of spending without growth, leading to a decrease in profitability.

Actions implemented

Challenge to overcome: Regain profitability on Google Ads!

Why this mattered:

  • impact on the business

  • consequence on performance

  • specific needs

Data-driven approach: Tracking correction, campaign restructuring, ad revision

Main actions

  • Action 1: [e.g. complete audit + recommendations]


  • Action 2: [e.g. SEO/SEA/CRO optimisation]


Action 3 :[e.g. tracking adjustment & attributes]

(add as much as necessary, but in a concise form)


Users can participate in beta testing programmes, provide feedback on upcoming versions, and influence the future direction of the platform. By staying informed about updates, you benefit from the latest tools and features to ensure your business's competitiveness and efficiency.

Results obtained

We are committed to continuously improving our services by regularly releasing updates and new features based on user feedback and technological advancements.

Our development team works tirelessly to enhance the platform's performance, security, and features, to remain at the forefront of innovation.

Each update is meticulously tested to ensure compatibility and reliability. We also provide detailed release notes to inform you of new features and improvements.


Users can participate in beta testing programmes, provide feedback on upcoming versions, and influence the future direction of the platform. By staying informed about updates, you benefit from the latest tools and features to ensure your business's competitiveness and efficiency.

Why Digitalia for your e-commerce ?

A profitability-oriented approach

We drive performance by integrating the concept of margin and real ROI.

a close up of a window with a building in the background

A data-first vision

Every decision is measured and optimised.

A long-term strategy

We build sustainable assets (SEO, customer loyalty, brand).

Strategic support

We don't just manage campaigns: we structure your growth.

Ready to scale your e-commerce ?

Let's review your acquisition, your conversion funnel, and your profitability.

Plan a strategic exchange

FAQ – Digital marketing e-commerce

​

By simultaneously working on profitable acquisition (SEO + optimised Ads), conversion funnel optimisation, and customer loyalty. The goal is not just to increase traffic, but to improve overall ROAS and customer lifetime value.

Both are complementary. Ads generate quick sales, while SEO builds a sustainable asset that reduces your advertising dependency in the medium term.

Through reliable tracking (GA4, server-side conversions) and an analysis of real ROAS that includes margin and not just revenue.

The problem often lies in the conversion funnel: UX, product sheets, reassurance, site speed, or friction in payment.