Attract more customers, increase your booking rate and enhance your local visibility with an effective digital strategy.
We support hotels, restaurants, tourist establishments and leisure operators in optimising their digital acquisition and profitability.
of the traffic of all industry players is generated by Paid
of online bookings are made for dinner
of tourists book their stay online
An ultra-competitive sector where visibility and especially reputation make the difference.
Difficulties in standing out on Google against competitors and platforms.
High commissions (Booking, Uber Eats, Deliveroo…) reducing margins.
Online reputation directly impacts bookings.
Fluctuating activity requiring a controlled acquisition strategy.
Little visibility on the actual cost of acquiring a customer.
Objective : to appear as a priority to nearby customers or those in active search
Local SEO & natural referencing
Google Business Profile optimisation
Geolocated Google Ads campaigns
Objective : to convert visitors into bookings
Website and booking module optimisation
Highlighting reviews & social proof
Mobile-first journey
Specific landing pages (events, seasonal offers)
Objective : to increase direct bookings
Long-term SEO strategy
Direct campaigns
Email marketing & customer loyalty
Language training organisation – Nantes
The founder of CoachLangue created her website herself.
The offer was clear and high-quality, but the site lacked visibility.
Main problem: it did not appear in local searches aroundNantes and its surroundings, whereas her clientele is predominantly local.
Objective: to improve organic search ranking and strengthen local presence on Google.
1/ SEO review of the existing site
We started with a complete content audit:
Correction of markup errors
Addition of missing tags (Hn, meta descriptions…)
Optimisation of existing content
Reinforcement of semantic coherence
Objective: to establish solid technical foundations
2/ Work on local visibility
3/ Strengthening the authority of the site
After a structured support over 6 months, a site now visible locally and supported by a sustainable SEO strategy.
We structure your visibility to capture geolocated searches.
We analyse your acquisition cost and your dependence on platforms.
We build sustainable assets: SEO, reputation, loyalty.
We adapt the strategy to your seasonality and your area.
Let's take stock of your visibility, your reputation, and your acquisition.
By developing a local SEO strategy, direct booking campaigns, and an optimised booking experience on your site.
By optimising your Google Business Profile, using geolocalised content, and implementing a structured customer review strategy.
Yes, if they are integrated into a coherent strategy: highlighting experiences, loyalty, and supporting local campaigns.
By adapting the acquisition strategy to key periods and implementing specific campaigns to smooth out activity.