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Digital performance for players in the energy sector


Increase your visibility, generate qualified opportunities, and structure your acquisition thanks to a digital strategy focused on performance and profitability.


We support companies in the energy sector – suppliers, installers, renewable energy players, and technical companies – in implementing measurable and effective digital solutions.

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Key figures in the Energy sector


€49.10

Average CPC on the 15 most competitive keywords in the sector

86%

of traffic from energy producers is on mobile


6%

  • of traffic from all industry players is generated by Paid


Your digital challenges in the energy sector

A competitive, regulated, and constantly evolving market.

Highly competitive market

Multiplication of players, pressure on prices, difficulty in differentiating.

Long decision cycles

Decisions involving multiple stakeholders, prior studies, and comparisons.

Regulation & controlled communication

Some offers require clear, transparent communication that complies with legal obligations.

Need for expertise & credibility

Prospects are looking for reliable and competent players.

Difficulty in measuring marketing ROI

Little visibility on the actual cost of acquiring a customer or a project.

Our method for structuring your acquisition in the energy sector

​


1 Strategic visibility & specialised SEO

Objective : to appear in high-intent searches


2 Generation of qualified opportunities

Objective : to attract genuinely interested prospects

  • Targeted Google Ads campaigns


  • Dedicated landing pages by offer


  • Qualifying forms

  • Social Ads strategy when relevant

3 Management &

profitability

Objective : to measure and optimise acquisition

  • Conversion tracking


  • Customised  dashboard 


  • Cost analysis per lead / project


  • Continuous optimisation

Client case: BatteriePower

Improve Google Ads profitability to offset the increase in CPCs

Context & objectives


We understand that the initial setup can be daunting, especially if you are new to our platform, which is why we have designed a step-by-step guide to assist you through all phases, so you can get started quickly.


Initial situation

With the decline in SEO traffic over the past year, BatteriePower was spending more and more on Google Ads to maintain its revenue.

The situation was no longer sustainable, as the site had entered a vicious cycle of spending without growth, leading to a decrease in profitability.

Actions implemented

Challenge to overcome: Regain profitability on Google Ads!

Why this mattered:

  • impact on the business

  • consequence on performance

  • specific needs

Data-driven approach: Tracking correction, campaign restructuring, ad revision

Main actions

  • Action 1: [e.g. complete audit + recommendations]


  • Action 2: [e.g. SEO/SEA/CRO optimisation]


Action 3: [e.g. tracking & attribute adjustment]

(add as many as necessary, but in concise form)


Users can participate in beta testing programmes, provide feedback on upcoming versions, and influence the future direction of the platform. By staying informed about updates, you benefit from the latest tools and features to ensure your business's competitiveness and efficiency.

Results achieved

We are committed to continuously improving our services by regularly releasing updates and new features based on user feedback and technological advancements.

Our development team works tirelessly to enhance the platform's performance, security, and features, to remain at the forefront of innovation.

Each update is meticulously tested to ensure compatibility and reliability. We also provide detailed release notes to inform you of new features and improvements.


Users can participate in beta testing programmes, provide feedback on upcoming versions, and influence the future direction of the platform. By staying informed about updates, you benefit from the latest tools and features to ensure your business's competitiveness and efficiency.

Why Digitalia for your business in energy ?

An understanding of regulatory issues

We adapt your communication to the constraints of the sector.

A performance-oriented approach

We manage the cost of acquisition and actual profitability.

A sustainable strategy

SEO, authority and long-term structuring.

A management connected to reality

We optimise your acquisition based on its actual impact on your revenue.

Ready to develop your business in energy ?

Let's assess your visibility and opportunity generation.

Plan a strategic exchange

FAQ – digital performance in the energy sector


Yes, provided you adopt a strategy focused on intent and credibility, particularly through SEO and educational content.

By combining local SEO, targeted campaigns, and optimised landing pages with qualifying forms.

Ads campaigns can generate leads quickly, while SEO produces sustainable results in the medium term.