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Digital performance for B to B companies


Generate qualified leads, structure your acquisition, and accelerate your business development with a ROI-oriented digital strategy.


We support B2B companies in implementing effective digital solutions to sustainably feed their sales pipeline.

Request a free digital diagnosis Speak with an expert

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Key figures for B to B


9

out of 10 clients

  • in BtoB state that online content is important in their decision-making process


80%

of decision-makers

prefer to receive information in the form of articles

67%

  • of the BtoB buying journey 

    now takes place on digital channels

  • d’achat BtoB se fait désormais sur les canaux digitaux


Your digital challenges in B2B

B2B marketing is not based on volume, but on quality.

Generate truly qualified leads

A lot of traffic, few concrete business opportunities.

Dependence on the sales network

Time-consuming and non-scalable manual prospecting.

Long sales cycles

Complex decision-making processes involving multiple stakeholders.

Lack of visibility on ROI

Difficulty in linking digital marketing to actual revenue.

Insufficiently differentiated positioning

Unclear offering compared to well-established competitors.

Our method for structuring your B2B acquisition

​


1Generation of qualified leads

Objective : attract the right decision-makers at the right time


2 Conversion optimisation

Objective : transform visitors into business opportunities

  • Sector-specific landing pages


  • Strategic lead magnets


  • Form optimisation


  • Lead qualification


3 Marketing & sales alignment and management

Objective : measure the actual impact on revenue

  • Advanced tracking 


  • Customised dashboard


  • CRM integration


  • Analysis of cost per lead and cost per opportunity


  • Continuous optimisation

Client case: BatteryPower

Improve Google Ads profitability to offset the increase in CPC

Context & objectives


We understand that the initial setup can be daunting, especially if you are new to our platform, which is why we have designed a step-by-step guide to assist you through all phases, so you can get started quickly.


Initial situation

With the decline in SEO traffic over the past year, BatteryPower was spending more on Google Ads to maintain its revenue.

The situation was no longer tenable, as the site had entered a vicious circle of spending without growth, leading to a decline in profitability.

Actions taken

Challenge to overcome: Regain profitability on Google Ads!

Why this mattered:

  • impact on the business

  • consequence on performance

  • specific needs

Data-driven approach: Tracking correction, campaign restructuring, ad revision

Main actions

  • Action 1: [e.g. complete audit + recommendations]


  • Action 2: [e.g. SEO/SEA/CRO optimisation]


Action 3: [e.g. tracking & attribute adjustment]

(add as necessary, but in a concise form)


Users can participate in beta testing programmes, provide feedback on upcoming versions, and influence the future direction of the platform. By staying informed about updates, you benefit from the latest tools and features to ensure your business's competitiveness and efficiency.

Results achieved

We are committed to continuously improving our services by regularly releasing updates and new features based on user feedback and technological advancements.

Our development team works tirelessly to enhance the platform's performance, security, and features, to remain at the forefront of innovation.

Each update is meticulously tested to ensure compatibility and reliability. We also provide detailed release notes to inform you of new features and improvements.


Users can participate in beta testing programmes, provide feedback on upcoming versions, and influence the future direction of the platform. By staying informed about updates, you benefit from the latest tools and features to ensure your business's competitiveness and efficiency.

Why Digitalia for your B to B business ?

low angle photo of curtain wall building

A business-oriented approach

We connect your digital marketing to your business objectives.

graphs of performance analytics on a laptop screen

A data & ROI vision

We measure the real impact on your pipeline and your revenue.

A long-term strategy

We build sustainable assets (SEO, authority, expertise).

man standing in front of people sitting beside table with laptop computers

Strategic support

We work in synergy with your sales teams.

Ready to structure your B2B acquisition ?

Let's take stock of your lead generation and digital marketing management.

Plan a strategic exchange

FAQ – B2B digital marketing


By targeting high-intent business queries, offering expert content, and implementing effective lead qualification.

Through CRM integration, lead tracking, and common indicators (cost per opportunity, conversion rate).

Ads campaigns can generate leads quickly, while SEO and content strategy produce a lasting impact in the medium term.

By linking marketing actions to business opportunities and the revenue generated, through structured pipeline tracking.