What are digital training courses for ?
Digital is evolving quickly, and skills must keep up.
SEO, content, social media, data, AI… Teams are being asked to tackle many subjects, often without a clear framework to train effectively. The result : tools are in place, actions are launched, but practices sometimes remain approximate and results difficult to manage.
Our training aims to structure skills, to convey clear methods and to enable teams to act more effectively, with a better understanding of the levers and tools.
The themes and tools we train on (among others)
Our training covers the main levers of digital marketing, with a strong emphasis on the tools and practical uses of everyday life. We specifically train on :
- SEO and visibility in search engines
- Creating effective content (text, social media, digital formats)
- Online advertising, particularly SEA and Meta Ads campaigns
- The management and optimisation of sites using the WordPress CMS
- Prospecting and visibility on LinkedIn (profiles, company pages, commercial uses)
- Measuring and managing digital performance
- Consent mode and GDPR compliance
- Best AI practices applied to digital marketing and content creation
Training may include, depending on your needs, hands-on experience and practical use of the following tools:
- Google Tag Manager for tracking actions and events
- Google Analytics for analysing traffic and user behaviour
- Google Search Console for managing SEO visibility
- Looker Studio for creating clear and actionable dashboards
- Advertising interfaces (Search and Social Ads)
- Tools for managing and animating pages and profiles LinkedIn
- Creating, administering, and managing sites & content using WordPress
The goal is not only to present these tools, but to enable teams to understand how to use them effectively, what to analysea nd how to draw useful conclusions.
What this service brings you
These training sessions allow you to :
Sustainably structure your digital practices
Gain in method and operational efficiency
Better utilise your tools and your levers
Make decisions that are more consistent with your business objectives
You gain autonomy, skills, and control over your digital performance.
Is the training useful for me ?
This service is for you if :
- You wish to train one or more teams internally
- You want to gain autonomy over your digital tools and levers
- You are looking for concrete training, field-oriented You need a reassuring framework, with or without funding arrangementsIt is also suitable for freelancers who wish to train to better manage their visibility and digital actions.
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And after ?
Training can be a starting point or a complementary lever.They can be part of a broader support (action plans, Take-off meetings, management), or help to sustainably structure internal practices after the training.
Frequently asked questions
Our answers to the most frequently asked questions
At leaders, marketing teams, salespeople or freelancers wishing to better understand and master their digital levers without solely relying on external providers.
They are concrete and application-oriented.
The goal is to leave with methods, tools, and actions that can be directly activated in your context. The exercises are directly applied to your site.
Yes.
The content is adjusted according to your digital maturity, your objectives, and the levers you are already using (SEO, Ads, data, AI…).
Yes.
It provides the methodological foundations to understand the issues, ask the right questions, and make more informed decisions on a daily basis.